Sasee Magazine

It’s in the Numbers

• Women buy or influence the purchase of 85% of all consumer goods
• Women buy 68% of all new cars and influence 90% of their sales
• Women make 66% of all computer purchases
• Women make 51% of all consumer electronic purchases
• In families where both spouses work, wives out earn their husbands in 30% of these households
• Women decide on 96% of all houses purchased
• Women 94% of all home furnishings
• Women initiate 80% of all home improvement projects
• Women influence 80% of all healthcare decisions for the family
• There are 13 million single mothers, and single women head up 27% of all households
• Women are the head of 40% of all households with assets over $600,000
• Nationally, 17 million female baby boomers turned 50 in 2005

Marketing to Women a Must

• Women are shoppers and they see shopping as a learning experience
• Women search for the perfect answer when making their purchasing decisions
• Women seek advice from other women when undertaking a new purchase
• Every satisfied woman customer becomes a credible ambassador for your product
• Women communicate–especially with other women–and their opinions reach each other rapidly

Why Advertise in Sasee?

• Approximately 158,758 females live in the Sasee distribution area
• Sasee has FREE distribution that will reach women in the diversity and interests of their busy lives
• A one of a kind publication, Sasee stands out, and so do your ads
• Sasee reaches the upscale, well educated woman, age 25+ who has the buying power
• Sasee reaches a targeted market of consumers who are qualified and interested in your product